Sökning: "Sara Ellfors"

Hittade 2 uppsatser innehållade orden Sara Ellfors.

1. 1. Shaping the Market -An investigation analysing the effect of engaging a network during the launch of a new pharmaceutical product

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sara Ellfors; Anna Ivroth; [2013]
   Nyckelord :Pharmaceutical Industry; New Product Launch; Network; Markets-as-Practice;

   Sammanfattning : The pharmaceutical industry is changing and successful product launches are becoming even more important. This requires the usage of a new marketing and sales model among the pharmaceutical companies, as the old business model is perceived as ineffective. LÄS MER

3. 2. Riskkapitalbolags styrning av portföljbolag i USA, Europa och Kina - En komparativ fallstudie

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Therese Bernhager; Sara Ellfors; [2011]
   Nyckelord :Private equity; Management control; Management control systems; Cross-national differences;

   Sammanfattning : This thesis studies private equity firms' implementation of management control systems in their portfolio companies and whether the systems are affected by cross-national differences. A comparative case study examines five different private equity firms to derive if there are any differences between the private equity firms' management control systems in the United States, Europe and China. LÄS MER