Sökning: "Sara Fregert"

Hittade 2 uppsatser innehållade orden Sara Fregert.

  1. 1. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Fregert; [2023]
    Nyckelord :Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Sammanfattning : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. LÄS MER

  3. 2. När politikerna själva har ordet: en kvalitativ studie av retoriken i Miljöpartiets videobloggar direkt från Bryssel

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Fregert; Therese Hermelin; [2021]
    Nyckelord :Political Communication; Journalism; Members of the European Parliament MEP ; Rhetorical Analysis; Disintermediation; Political Agitation; Politisk kommunikation; Journalistik; Europaparlamentariker; Retorisk analys; Politisk agitation.; Social Sciences;

    Sammanfattning : When the politicians have the floor This study examines what happens when political communication is shifted from the traditional news media to the political organization itself, and thus is no longer dependent on journalists and gatekeepers. As well as whether a political organization, through its YouTube channel, can in fact claim to be equivalent to traditional journalism. LÄS MER