Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sara Georgsson; Johansson Hanna; [2020-06-16]
   Nyckelord :consumer culture theory; CCT; symbolic meanings; identity construction; sustainable consumption; fast fashion; slow fashion; clothing;

   Sammanfattning : Drawing from literature on identity construction, consumption meanings, consumer culture and fashion consumption, the aim of this study is to compare the conception of clothing consumption of fast fashion and slow fashion consumers, and to develop a broader understanding regarding how consumer culture and symbolic meanings influence identity construction. In times of growing consumption and large negative environmental impacts of the fashion industry, the objective is to provide important implications for how the clothing industry could promote slow fashion behavior rather than fast fashion by creating more sustainable identity meanings for consumers to seek out. LÄS MER

3. 2. Influencers påverkan på konsumentens köpprocess -En kvalitativ studie om hur konsumentens köpprocess inom mode påverkas av influencer marketing på Instagram

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Estelle Beaunez Lundqvist; Sara Georgsson; [2018-06-27]
   Nyckelord :;

   Sammanfattning : .... LÄS MER