Sökning: "Sara Kuusinen"

Hittade 1 uppsats innehållade orden Sara Kuusinen.

  1. 1. Utilizing Market Knowledge to Create Competitive Advantage in the Interface of Inter- and Intra-Organizational Coopetition : Case Study: An SME in the Information Security Industry

    Master-uppsats, Företagsekonomi

    Författare :Sara Kuusinen; Kirsi Jokipii; [2013]
    Nyckelord :Coopetition; market knowledge; market knowledge utilization process; market orientation; information security;

    Sammanfattning : It has been widely acknowledged that today’s business world is characterized by severe competition. To remain competitive, firms have to employ alternative strategies to keep up with the fast paced development. One such strategy is coopetition; firms collaborate in some areas to combine their resources while competing in other areas. LÄS MER