Sökning: "Sara Lidgren"

Hittade 2 uppsatser innehållade orden Sara Lidgren.

1. 1. Suicidalt beteende bland äldre : En kvalitativ studie om biståndshandläggares uppfattning och hantering av äldre med ett suicidalt beteende

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för socialt arbete (SA)

   Författare :Louise Lidgren; Sara Thunberg; [2018]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

   Magister-uppsats, IHH, Marketing and Logistics

   Författare :Sara Hellsten; Maria Lidgren; [2011]
   Nyckelord :Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

   Sammanfattning : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. LÄS MER