Sökning: "Sara Palmblad"
Hittade 1 uppsats innehållade orden Sara Palmblad.
1. Atmospheric effects on hedonic and utilitarian customers
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : This study brings up the importance of using the store environment as a tool for creating positive consumer experiences. It compares two consumer shopping motives, hedonic (related to sensations and fun) and utilitarian (related to fulfilling a task). LÄS MER
Resultatsidor:
1