Sökning: "Sara Palmblad"

Hittade 1 uppsats innehållade orden Sara Palmblad.

  1. 1. Atmospheric effects on hedonic and utilitarian customers

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Maria Andersson; Tajana Prevedan; Sara Palmblad; [2012]
    Nyckelord :Atmospherics; Hedonic; Utilitarian; Store environment; Experience marketing; Retail;

    Sammanfattning : This study brings up the importance of using the store environment as a tool for creating positive consumer experiences. It compares two consumer shopping motives, hedonic (related to sensations and fun) and utilitarian (related to fulfilling a task). LÄS MER