Sökning: "Sara Patterson"

Hittade 1 uppsats innehållade orden Sara Patterson.

  1. 1. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Sara Follin; Viktoria Fransson; [2013]
    Nyckelord :Relationship marketing; Loyalty program; Customer loyalty; Gender; Age;

    Sammanfattning : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). LÄS MER