Sökning: "Sara Patterson"
Hittade 1 uppsats innehållade orden Sara Patterson.
1. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program
Kandidat-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). LÄS MER
Resultatsidor:
1