Sökning: "Sara Rudenstam"

Hittade 1 uppsats innehållade orden Sara Rudenstam.

  1. 1. Produktutveckling i stadens tjänst : en explorativ studie om design av souvenirer

    Kandidat-uppsats, JTH, Industriell organisation och produktion

    Författare :Cecilia Aronsson; Sara Rudenstam; Sofia Ödeen; [2013]
    Nyckelord :place branding; place marketing; souvenir; product development; Jönköping; ambassador; Instagram; place branding; platsmarknadsföring; souvenir; produktutveckling; Jönköping; ambassadör; Instagram;

    Sammanfattning : It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that. People often have a need to preserve the memory of a trip into something tangible. LÄS MER