Sökning: "Sara Sahlquist"

Hittade 2 uppsatser innehållade orden Sara Sahlquist.

1. 1. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Jennie Padron Benitez; Sara Sahlquist; [2018]
   Nyckelord :consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

   Sammanfattning : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. LÄS MER

3. 2. Distansmötesförsäljning i B2B-kontext - En studie av säljares val mellan distansmöten och fysiska möten

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Marcus Borg; Sara Sahlquist; [2016]
   Nyckelord :Distance Meetings; Customer Relationship Management; Relationship Selling; Technology Adoption; B2B Sales;

   Sammanfattning : Despite the many benefits of virtual and distance meetings, the adoption of technologies within this area is far from prevailed. Everyday businesses send employees in planes, trains and cars all across the world. LÄS MER