Sökning: "Sara Schölander"

Hittade 1 uppsats innehållade orden Sara Schölander.

  1. 1. Varumärket Helsingborg - en kvalitativ studie om invånardeltagande i staden för dig som vill något

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Linnéa Ivarsson; Sara Schölander; [2020]
    Nyckelord :Place brand; city brand; participatory place brand; democracy; brand communication; Social Sciences;

    Sammanfattning : Abstract This study aims to examine how Helsingborg City handles the balance between creating a strong city brand and at the same time being responsive, listen to and involve the city’s residents. The empirical material in this study consists of five semi-structured interviews with people who are involved in the communicative and brand building work at the city of Helsingborg, as well as three strategy documents related to the brand of Helsingborg. LÄS MER