Sökning: "Sara Wang"
Hittade 3 uppsatser innehållade orden Sara Wang.
1. Vad kostar ett vunnet kvalitetsjusterat levnadsår?
Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistikSammanfattning : Minst 15 procent av alla män och 25 procent av alla kvinnor kommer under sin livstid insjukna i en så pass allvarlig depression att den kräver behandling. Depression är en av de stora folksjukdomarna i Sverige (Socialstyrelsen 1, 2010). LÄS MER
2. Trust development in International Healthcare Services: Elekta in Spain
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Title: Trust development: a marketing strategy in the Internationalization of Healthcare Services.The case of Elekta in Spain Level: Master Thesis in Business Administration Author: Sara Arrese and Wang Liao Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-10-02 Aim: The aim of this research is to examine how trust developing affects International Healthcare Services marketing while settling down into a new country. LÄS MER
3. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program
Kandidat-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). LÄS MER