Sökning: "Sarafat Hossain"

Hittade 2 uppsatser innehållade orden Sarafat Hossain.

  1. 1. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sarafat Hossain; Liana Hakobyan; [2022]
    Nyckelord :sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Sammanfattning : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. LÄS MER

  3. 2. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sejin Hahn; Sarafat Hossain; [2021]
    Nyckelord :Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

    Sammanfattning : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. LÄS MER