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1. 1. Consumer Attitude and Purchase Intention towards Organic Food : A quantitative study of China

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mingyan Yang; Sarah Al-Shaaban; Tram B. Nguyen; [2014]
   Nyckelord :Consumer attitude; Organic food; Health; Consumer knowledge; Environmental; Norms; China; Purchase intention;

   Sammanfattning : Purpose – The purpose of this study is to investigate the influential factors on consumer attitude towards organic food in a rapid growing market and how the attitude influences consumer purchase intention. Design/methodology/approach – after reviewing relevant literatures, a research model was developed based on six hypotheses. LÄS MER