Sökning: "Sarah Ammermann"

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  1. 1. Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sarah Ammermann; Katharina Veit; [2013]
    Nyckelord :Pay-What-You-What; PWYW; Consumer Culture Theory; CCT; Digital Revolution; Generation Y; Motivation Theory; Identity Construction; Business and Economics;

    Sammanfattning : .... LÄS MER