Sökning: "Sarah Jørgensen"
Hittade 1 uppsats innehållade orden Sarah Jørgensen.
1. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: 5th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Sarah Jørgensen and Zinar Omar Supervisor: Peter Svensson Keywords: Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. LÄS MER
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