Sökning: "Sarah Jørgensen"

Hittade 1 uppsats innehållade orden Sarah Jørgensen.

  1. 1. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zinar Omar; Sarah Jørgensen; [2020]
    Nyckelord :Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

    Sammanfattning : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. LÄS MER