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1. Luxury fashion brands on social media : a study of young
Master-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers’ perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts. LÄS MER
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