Sökning: "Sarah Low Pei San"

Hittade 1 uppsats innehållade orden Sarah Low Pei San.

  1. 1. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
    Nyckelord :Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

    Sammanfattning : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. LÄS MER