Sökning: "Sarah Müller"
Hittade 2 uppsatser innehållade orden Sarah Müller.
- Master-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : AbstractSocial media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. LÄS MER
- Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen
Sammanfattning : Since China’s economy has grown rapidly after the fall of Communism, attention has beenbrought to the topic of China as country of origin and its country image in the global market.In order to determine how this affects the Swedish costumers’ purchase decision, aquantitative survey was conducted among 30 participants, whose answers were divided basedon age, gender and educational level. LÄS MER