Sökning: "Sarah Müller"

Hittade 2 uppsatser innehållade orden Sarah Müller.

  1. 1. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sarah Müller; Elin Simonsson; [2015-07-08]
    Nyckelord :Social Media; Japan; Social Media Usage; Japanese Culture; H M; IKEA; Volvo Car Corporation;

    Sammanfattning : AbstractSocial media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. LÄS MER

  2. 2. Made in China - Swedish Consumers’ Perception of China as a Country of Origin

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Terese Andreasson; Sarah Muller; [2013-07-16]
    Nyckelord :China; COO; CI; Swedish; consumer; attitude; brand; product;

    Sammanfattning : Since China’s economy has grown rapidly after the fall of Communism, attention has beenbrought to the topic of China as country of origin and its country image in the global market.In order to determine how this affects the Swedish costumers’ purchase decision, aquantitative survey was conducted among 30 participants, whose answers were divided basedon age, gender and educational level. LÄS MER