Sökning: "Sarah Shaaban"

Hittade 2 uppsatser innehållade orden Sarah Shaaban.

1. 1. Digital business strategy : The driver for change in internal and external business environment

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Författare :Sarah Shaaban; Sumera Magsi; [2019]
   Nyckelord :Digital technologies; business strategies; IT strategies; digital business strategies; strategic alignment model and IT-business alignment ITBA .;

   Sammanfattning : Title: Digital business strategy - The driver for change in internal and external business environment Authors: Sumera Magsi and Sarah Shaaban Advisor: Andrea Fried Master thesis, 30 credits Background:The effects resulting from a more intense use of digital technologies in companies is visible in the integration between business and IT strategies which creates an urge for digital business strategies to emerge. Thesis aim: The aim is to investigate the current state of digital business strategies which includes highlighting benefits and challenges. LÄS MER

3. 2. Consumer Attitude and Purchase Intention towards Organic Food : A quantitative study of China

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mingyan Yang; Sarah Al-Shaaban; Tram B. Nguyen; [2014]
   Nyckelord :Consumer attitude; Organic food; Health; Consumer knowledge; Environmental; Norms; China; Purchase intention;

   Sammanfattning : Purpose – The purpose of this study is to investigate the influential factors on consumer attitude towards organic food in a rapid growing market and how the attitude influences consumer purchase intention. Design/methodology/approach – after reviewing relevant literatures, a research model was developed based on six hypotheses. LÄS MER