Sökning: "Sarah sjöqvist"

Hittade 1 uppsats innehållade orden Sarah sjöqvist.

  1. 1. Customer engagement behavior on social media brand communities : A quantitative study regarding engagement behavior, perceived benefits, and relationship outcome on different social media platforms

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sarah Sjöqvist; [2015]
    Nyckelord :Customer engagement; relationship benefits; relationship outcome; loyalty; trust; satisfaction; social media; brand communities; Facebook; Instagram; Pinterest;

    Sammanfattning : Social media has provided both companies and customer with new opportunities. Customers are increasingly integrating social media into their daily lives and companies has noticed these new traditional medias and started to take advantage of them through brand communities. LÄS MER