Sökning: "Sasha steneram"
Hittade 1 uppsats innehållade orden Sasha steneram.
1. Finns det plats för medborgarna i platsmarknadsföringen?
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This thesis explores inclusive place branding in Swedish municipalities as well as how municipal place branding practitioners view the inclusion of citizens in place branding. Place branding as a field has received sharp criticism from researchers for being too market-oriented and for not including the reality of the citizens in theplace brand. LÄS MER
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