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  1. 1. Generation y’s intention to perform in-store recycling in the fast fashion industry: A combined TPB and NAM approach

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Kristin Schröder; Saskia Pietralla; [2018]
    Nyckelord :Generation y; Fast fashion; Clothing disposal behaviour; Pro-environmental behaviour; In-store recycling;

    Sammanfattning : Background: Due to accelerating environmental problems caused by fast fashion sustainable business solutions become increasingly important. Thus, the following thesis examines generation y’s intention to perform in-store recycling at fast fashion retailers and investigates the factors most influential on intention. LÄS MER