Sökning: "Satu Pesonen"

Hittade 1 uppsats innehållade orden Satu Pesonen.

  1. 1. SPONSORSHIP AS A STRATEGIC TOOL IN THE CONTEXT OF EVENT MANAGEMENT

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Heidi Raitio; Satu Pesonen; Dorothy Douglas; [2005]
    Nyckelord :events; festivals; sponsorship; strategy; marketing mix;

    Sammanfattning : Events and festivals are important within society and, in recent years, more attention has been given to them in regards to how they should be managed as a regular business. Sponsorship allows financial and material resources, which an event organization may not get otherwise. LÄS MER