Sökning: "Saying-Is-Believing Paradigm"

Hittade 4 uppsatser innehållade orden Saying-Is-Believing Paradigm.

  1. 1. Listen to me - A study to reveal mechanisms behind structural gender discrimination

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Frida Persson; Anna Söderlind; [2017]
    Nyckelord :Interpersonal Communication; Mass Communication; Saying-Is-Believing Paradigm; Structural Sexism; Stereotypes;

    Sammanfattning : Previous research has revealed that women are perceived as less competent in comparison to men in the public world. One reason for this is that women are frequently portrayed in traditional stereotypes by the media, which leads to structural gender discrimination, hurting both individuals and society at large. LÄS MER

  2. 2. Gender Equality and Media - Counteracting structural gender discrimination through equal representation of women and men in media

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jenny Lidgren; Elin Westerberg; [2016]
    Nyckelord :Gender Discrimination; Interpersonal Communication; Saying-is-Believing Paradigm; Mass Communication; Social Role Theory;

    Sammanfattning : The public debate on gender equality has gained traction in Sweden in recent years and there has been a pivotal increase in the number of women holding positions in the boards of Swedish stock market companies. A strong opinion argues that media is not taking its responsibility in reflecting the on-going societal change since women are often reduced to stereotypical portrayals, which may inhibit the stride, or at least dampen the pace, toward gender equality in society. LÄS MER

  3. 3. Counteracting Subconscious Gender Discrimination - A Study on Perspective-taking and Perceived Competence as Mediating Variables in Interpersonal Communication

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Nicolina Jonsson; Jenny Zhao; [2015]
    Nyckelord :Interpersonal Communication; Saying-Is-Believing Paradigm; Gender Discrimination; Perspective-taking; Competence;

    Sammanfattning : Over the years, gender equality has been gaining ground in all aspects of society, as more and more people realize its importance, and the value it brings. Today, understanding, and counteracting, gender discrimination lies in the interest of not only those being discriminated against. LÄS MER

  4. 4. Marketing Equality: Counteracting structural gender discrimination using non-objectifying portrayals of women

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ashkan Azadi; Elin Torstensson; [2013]
    Nyckelord :Marketing communication; non-objectification; competence perception; structural gender discrimination;

    Sammanfattning : Previous studies have shown that objectification of women, a recurring phenomenon in marketing communication, causes people to perceive women as less competent in matters of the public world. This competence inadequacy perception forms the basis of a form of structural gender discrimination, which excludes women from the collective production of social beliefs and institutions. LÄS MER