Sökning: "Sean Demircan"

Hittade 1 uppsats innehållade orden Sean Demircan.

  1. 1. Det personliga mötet online - En studie om Faceifiering

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sean Demircan; Erhan Can; [2019]
    Nyckelord :Customer interaction online; Customer experience; Service encounter online; Faceifiering; Voiceifiering;

    Sammanfattning : Is it possible to get personalized and customized service in a digital environment? YES! The authors of this paper have created a theoretical innovation that enables a face-to-face service encounter on an e-commerce website. Providing personalized custom service is very important in the physical store, and researchers have long been agreed that it is equally important that there is such an alternative available online. LÄS MER