Sökning: "Search engine optimization"

Visar resultat 16 - 20 av 89 uppsatser innehållade orden Search engine optimization.

  1. 16. Auto-generated Web Application for User Acquisition through SEO within Women’s Football

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :Adam Englund; Bawan Abdulla; Belmin Dervisevic; Eric Shao; Gustav Albertsson; Robin Hekmatara; [2020-10-29]
    Nyckelord :Search Engine Optimization; SEO; User Acquisition; Web Application; Women’s Football;

    Sammanfattning : Football has been around for more than a century and has gathered a large following, creating a tremendous market for livescore applications. To gain users, companies compete using Search Engine Optimization (SEO) and User Acquisition methods, which are the topics of this thesis. LÄS MER

  3. 17. Uncertainty in process innovations : A case study on the adaption of search engine optimization

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Jonathan Samuelsson; Lovisa Skoglund; [2020]
    Nyckelord :Process innovation; uncertainty; uncertainty management; SEO; SME;

    Sammanfattning : Process innovation is an important topic in business research. It enables competitive advantages for companies if managed properly. LÄS MER

  4. 18. Optimization for search engines based on external revision database

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för naturvetenskap

    Författare :Simon Westerdahl; Fredrik Lemón Larsson; [2020]
    Nyckelord :Search engine; optimization; revision database; machine learning; retrieval models; complexity;

    Sammanfattning : The amount of data is continually growing and the ability to efficiently search through vast amounts of data is almost always sought after. To efficiently find data in a set there exist many technologies and methods but all of them cost in the form of resources like cpu-cycles, memory and storage. LÄS MER

  5. 19. Användning av digitala marknadsföringskanaler : En kvalitativ fallstudie om hur sökmotorer integreras med digitala marknadsföringskanaler

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Fanny Erksén; Matilda Thelin; [2020]
    Nyckelord :Search Engine Marketing; Search Engine Optimization; Digital Communication; Digital Channels; Online Advertising; Digital Marketing.; Sökmotormarknadsföring; Sökmotoroptimering; Digital Kommunikation; Digitala Kanaler; Onlineannonsering; Digital Marknadsföring.;

    Sammanfattning : Syfte: Syftet med denna studie är att öka kunskapsområdet och förståelsen kring företagens användning av sökmotoroptimering och sökmotormarknadsföring, avseende integrering med andra digitala marknadsföringskanaler. Teoretisk referensram: De teorier som använts i denna studie är Push/Pull, The 4S Web Marketing Mix Model, Integrated Marketing Communication Mix och Digital Marketing Channel Decision Model. LÄS MER

  7. 20. Dynamic Risk Management in Information Security : A socio-technical approach to mitigate cyber threats in the financial sector

    Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

    Författare :Johan Lundberg; [2020]
    Nyckelord :Dynamic Information Security Risk Management Model; DISRMM; Dynamic Risk Management; Adaptive Risk Management; Socio-Technical; Sociotechnical; Social Triggers; Technical Triggers; Information Security; Usability; SEO; Search Engine Optimization; SEAREvasion; SEAR Evasion Approach; Dynamic; Risk Management; Socio-technical Threats; Risk Management Finance; Technical Risk Management Finance; Social Risk Management Finance; Socio-technical Model; Design Science Research.; Dynamisk Riskhantering; Informationssäkerhet; Finans; Finansiell Organisation; Dynamisk Informationssäkerhet; Dynamisk Riskhantering Informationssäkerhet; Sociotekniska Cyberhot; Riskhantering.;

    Sammanfattning : In the last decade, a new wave of socio-technical cyber threats has emerged that is targeting both the technical and social vulnerabilities of organizations and requires fast and efficient threat mitigations. Yet, it is still common that financial organizations rely on yearly reviewed risk management methodologies that are slow and static to mitigate the ever-changing cyber threats. LÄS MER