Sökning: "Sebastian Bouroncle"

Hittade 2 uppsatser innehållade orden Sebastian Bouroncle.

1. 1. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Danijal Bajagilovic; Sebastian Bouroncle; [2022-08-04]
   Nyckelord :Roasting; Transferability; Sweden; Communication; Digital Marketing; Social Media Marketing; Customer Engagement; Branding; Authenticity;

   Sammanfattning : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. LÄS MER

3. 2. Halvvägs till 2022. Skolväsendets digitala transformation

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Sebastian Bouroncle; Olle Hammarlund; [2022-02-16]
   Nyckelord :Institutional logic; Digitalization; Swedish educational system; Policy making; Organizational change;

   Sammanfattning : The following case study analyzes the current digitalization project that is undergoing at municipal schools in Sweden. The government has emphasized the importance of a digitalized society and hopes to achieve this through a more digitalized school system. LÄS MER