Sökning: "Sebastian Edemalm"

Hittade 1 uppsats innehållade orden Sebastian Edemalm.

  1. 1. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

    Kandidat-uppsats, Jönköping University

    Författare :Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
    Nyckelord :Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

    Sammanfattning : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. LÄS MER