Sökning: "Sebastian Jost Auf Der Stroth"

Hittade 2 uppsatser innehållade orden Sebastian Jost Auf Der Stroth.

1. 1. Citizen Influencers on Instagram : A quantitative study of persuasiveness and purchase intentions within the fashion industry.

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sebastian August Michael Jost Auf Der Stroth; Aleksandr Sedov; [2019]
   Nyckelord :Citizen Influencers; Persuasiveness; Online Purchase Intentions; Source Credibility; Source Attractiveness; Trustworthiness; Expertise; Likeability; Similarity; Familiarity.;

   Sammanfattning : Background: With social media being ever present in today's marketing world, research guiding and aiding this phenomenon is of mount importance. With social credibility and source attractiveness being lucrative schemes on citizen influencers persuasiveness towards target followers on Instagram and ultimately the drive of online purchase intentions, a holistic approach is introduced to understand each key determinant of each phenomena. LÄS MER

3. 2. Customer Loyalty And Its Antecedents : With ICA Sverige as a Case

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sebastian Jost Auf Der Stroth; Umaganthan Akilvenithan; Åberg Emil; [2017]
   Nyckelord :Customer loyalty; brand loyalty; service loyalty; store loyalty.;

   Sammanfattning : Background: Within existing research it is stated that there are many benefits for companies to achieve loyal customers. However, there is disagreement on what customer loyalty is, and how managers can create long-term relationships between the customer and the company. LÄS MER