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  1. 1. APES TOGETHER STRONG!!! An Exploratory Case Study Into Newcomer Socialization Within the GameStop Movement

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Sebastian Luser; Toni Schreier; [2022]
    Nyckelord :Digital movement; social movement; online community; socialization; GameStop; Wallstreetbets; collective action; connective action; jargon;

    Sammanfattning : Background: “APES TOGETHER STRONG“ was one of the slogans, that participants of the influential GameStop movement (who ironically called themselves “apes“) utilized to show their unity (“together strong“) and relentlessness in their seemingly irrational actions. Erupting in January 2021, retail investors that had formed a community via Reddit, collectively achieved to multiply the stock price of American gaming retail chain GameStop, causing huge losses for hedge funds, resulting in political discussions and social outrage. LÄS MER