Sökning: "Second hand retailing"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Second hand retailing.

  1. 1. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Ebba Österlund; Sofia Lindborg; [2023]
    Nyckelord :Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Sammanfattning : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. LÄS MER

  3. 2. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ebba Greijer; Abdullah Smew; [2022]
    Nyckelord :Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

    Sammanfattning : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. LÄS MER

  4. 3. Enable through the label

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Heidi Hiltunen; Emma Wähl; [2021]
    Nyckelord :Sustainability labels; Priming; Nudging; Online fashion retailing; Sustainable consumption;

    Sammanfattning : Sustainability within fashion retailing is a subject attracting increasing attention and the clothing industry has a large environmental and social impact. Several online fashion retailers have adopted sustainability labels in their assortments in order to meet the new demands and impact the customer behavior. LÄS MER

  5. 4. Reusing Garments : An investigation of influencers to return used garments

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Maria Köhler; [2018]
    Nyckelord :Sustainability; Fashion retail; Extended producer responsibility; Post-consumer textile waste; Second hand retailing;

    Sammanfattning : Background: A sustainable economy becomes more and more important for most parts of the society. Especially the fashion industry is being criticized for wasting resources and being non-sustainable. Therefore, some textile producers started to implement programs that are aiming on a reuse of garments. LÄS MER

  7. 5. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ines Krikler; Katharina Heüveldop; [2017]
    Nyckelord :Customer Emotions; Second-hand Retail; Second-hand Shopping; Second-hand Culture; Purchase Behaviour; Stimulus-Organism-Response framework; S-O-R model; situational factors; personal factors; Second-hand Shopping Experience; Customer Emotional State; Mixed-method approach; Malmö; Sweden; Business and Economics;

    Sammanfattning : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. LÄS MER