Sökning: "Self-Presentation Theory"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden Self-Presentation Theory.

  1. 1. LE OCH VINKA POLITIKER! En kvantitativ innehållsanalys av svenska EUparlamentarikers självpresentation på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Frida Reis; [2024-03-04]
    Nyckelord :Social Media; Instagram; Political Communication; Selfpresentation; Political Personalization; Gender;

    Sammanfattning : The evolution of social media has changed the way people communicate, among other things the political communication. On social media political actors can communicate directly to their audience and circumvent the traditional media, and it is also platforms that have a more personal focus. LÄS MER

  3. 2. ”SÅ SNYGGT SOM MÖJLIGT UTAN ATT DET SYNS ATT MAN HAR FÖRSÖKT” En kvalitativ studie om unga vuxnas upplevelser av självpresentation på dejtingappar

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Cornelia Ebefors; Fredrika Lindner; [2023-10-03]
    Nyckelord :Självpresentation; dejtingapp; Tinder; Hinge; autenticitet; intrycksstyrning; signaler; motiv;

    Sammanfattning : Executive summary People publicly announcing their search for love is hardly a new phenomenon. Contact ads have existed in newspapers since the 17th century and the concept is still current, albeit now in the re mediated form of dating apps. LÄS MER

  4. 3. Idealbilden av livet online : En kvalitativ studie om normer och självpresentation på Instagram

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Ebba Ehlin; Oskar Eriksson; [2023]
    Nyckelord :Instagram; social media; norms; self-presentation; networks; social capital;

    Sammanfattning : The digitalization of today’s society has developed rapidly. The internet has become a given and the popularity of social media is ever growing. One of them being Instagram, with a vast userbase who can publish and share images and videos with each other. LÄS MER

  5. 4. The Devil Wears (New) Prada

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Björkman; Elsa Spenninge; [2023]
    Nyckelord :identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Sammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER

  7. 5. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Filippa Möller; Linnéa Wrobel; [2023]
    Nyckelord :Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER