Sökning: "Selling Skills"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden Selling Skills.

  1. 1. Framtidens copywriter är AI - eller? : En experimentell studie som undersöker relationen mellan generativ artificiell intelligens och copywritingkompetensen inom kommunikatörsprofessionen

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Amelia Andersson; Åsa Engström; [2024]
    Nyckelord :Generative Artificial Intelligence; copywriting; credibility; conviction; Generativ artificiell intelligens; copywriting; trovärdighet; övertygelse;

    Sammanfattning : The purpose of the study was to examine whether it was possible to discern any effect on the perception of the content of a copytext in terms of credibility and conviction, depending on whether the writer was ChatGPT or a human copywriter, and whether it was possible to discern any effect on the perception of the writer in terms of creativity and professionalism. To achieve the purpose of the study, the following questions were formulated: 1. LÄS MER

  3. 2. Traditional Knowledge and Practices for Resilience to Climate Change in Nepal’s Mid-Hills: Perspectives from Darma and Madi Rural Municipalities

    Master-uppsats, Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Författare :Dina-Josepha Rodehorst; Tabitha Black-Lock; [2023]
    Nyckelord :Climate change; traditional knowledge; Indigenous knowledge; Nepal; resilience; agriculture; Magar; Earth and Environmental Sciences;

    Sammanfattning : With climate change impacting countries around the world, rural communities in Nepal are among those most affected. As acknowledged by global climate discourses, traditional knowledge plays a vital role in understanding and adapting to climate change. LÄS MER

  4. 3. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emily Angeles; Matthieu Thomas; [2023]
    Nyckelord :Corporate Sustainability Strategy; Green Innovation Games; Green Transformational Leadership; Institutional Logic; Organizational Change.; Business and Economics;

    Sammanfattning : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. LÄS MER

  5. 4. Luck or skills for short sellers

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Jonathan Nagy; Oscar Gustavsson; [2022]
    Nyckelord :Short selling; Investment strategy; Behavioral finance; Swedish stock market; Excess return; Large cap; Swedish Financial Authority;

    Sammanfattning : This study has examined the ten most shorted shares belonging to the Swedish Stockholm Stock Exchange's Large Cap list, by following randomly selected financial institutions that have chosen to take short positions. The purpose of the study is to investigate whether it is possible for short sellers to generate an excess return compared to the index OMXS30GI. LÄS MER

  7. 5. Internal Growth Barriers Of Small Swedish Family Business

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Rafah Alhasni; Negar Askari Tari; [2021]
    Nyckelord :Family Business es FB FBs ; Non-family business es NFB NFBs ; Growth; Internal Barriers of growth;

    Sammanfattning : Background:The family business is one of Sweden’s most common business forms, making up 90% of all firms and institutions. Also, it accounts for more than a third of GDP. So, it plays a vital role in the economy in Sweden. However, most of the family businesses are relatively small. LÄS MER