Sökning: "Selma Mohamed Hashi"

Hittade 1 uppsats innehållade orden Selma Mohamed Hashi.

1. 1. Digital Marketing among SMEs within the B2B sector during Covid-19

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Deborah Tecklegiorgis; Selma Mohamed Hashi; Faranaz Mariana Fagundez; [2021-07-02]
   Nyckelord :Covid-19; SME; digital marketing; digital transformation; change;

   Sammanfattning : This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings identified three approaches taken by the SMEs, based on the enablers and/or barriers the companies faced in their efforts to adopt and utilize digital marketing, which were the following: an active approach towards implementing digital marketing activities, an exploratory approach where the SMEs aimed at transforming their marketing activities digitally and finally, a passive approach where minimum changes were made towards adopting digital marketing activities. LÄS MER