Sökning: "Semiotik tv"

Visar resultat 1 - 5 av 68 uppsatser innehållade orden Semiotik tv.

  1. 1. Bakom kulisserna av konsumtion: En kvalitativ undersökning om produktplaceringar i tv-serien Emily in Paris och unga vuxnas varumärkesuppfattning.

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hilla Abrahamson; Camilo Carlsson Ramirez; Amanda Wiklund; [2024]
    Nyckelord :Produktplacering; tv-serie; semiotik; marknadsföring; stealth marketing; Business and Economics;

    Sammanfattning : The aim of this thesis is to examine how young adults perceive product placements in the tv show Emily in Paris. The ambition is to achieve a greater understanding of how consumer purchase intention is influenced by product placements, as well as the impact of product placements on consumers' attitudes and awareness towards brands. LÄS MER

  3. 2. “Hormonerna verkar få en andra andning” : En multimodal kritisk diskursanalys av hur äldres sexualitet representeras i Hotell Romantik

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Ellen Harrison; Julia Schütz; [2023]
    Nyckelord :ålderism; sexualitet; MCDA; semiotik; stereotyper; reality-tv; kärleksreality; dejtingprogram;

    Sammanfattning : Hotell Romantik is a new reality dating show in Sweden where people aged 65 or above seek love. The TV program has gained a lot of media attention and raised voices about the way in which the elderly are represented in light of their sexuality. LÄS MER

  4. 3. The Magical Library and the Symbolic Representation : Library representation in The Librarian and The Librarians

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Karolina Hermansson; [2023]
    Nyckelord :Library representation; Librarian representation; Libraries; Librarians; Symbolism; Iconography; Semiotics; The Librarian; The Librarians; Library environments; Biblioteksrepresentation; Bibliotekarierepresentation; Symbolik; Ikonografi; Semiotik; The Librarian; The Librar-ians; Biblioteksmiljö; Bibliotek; Bibliotekarier;

    Sammanfattning : This thesis aims to answer the question of how the library is represented in the Librarian franchise, not only focusing on the films/tv-series but also how it is represented in print. The analysis of the library representation uses a background of the theory and method found in semiotics and iconography, as well as qualitative content analysis, to examine not only the literal/denoted representation, but also the symbolic/connoted, and then compar-ing these findings to the representation of libraries and librarians (with a focus on the stereotypes) found in former research on the subject. LÄS MER

  5. 4. Den blå stolen : En studie om Barncancerfondens reklamfilmer

    Kandidat-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Författare :Ulrika Henriksson; [2022]
    Nyckelord :Emotional marketing; The Childhood Cancer Foundation; TV commercial; semiotics; rhetoric; storytelling; Emotionell marknadsföring; Barncancerfonden; TV-reklam; semiotik; retorik; storytelling.;

    Sammanfattning : Välgörenhetsorganisationer använder sig av emotionell marknadsföring, via bland annat storytelling i reklamfilmer, med avsikten att väcka känslor och erhålla monetära gåvor från mottagarna. En av dessa organisationerna är Barncancerfonden som år 2013 ändrade sitt kommunikationskoncept i takt med att forskningen inom barncancer gick framåt. LÄS MER

  7. 5. Riding the wave : En tematisk textanalys av framställningen av sydkoreansk populärkultur inom svensk journalistik

    Kandidat-uppsats, Högskolan i Gävle/Medie- och kommunikationsvetenskap

    Författare :Sara Ghoreishi; Felicia Brunzell; [2022]
    Nyckelord :text; culture; globalization; hallyu; article; society; media; text; kultur; globalisering; hallyu; artikel; samhälle; medium;

    Sammanfattning : This qualitative study has chosen to examine how South Korea and its popular culture isbeing portrayed in Swedish journalistic and how it may come to play a role in theportrayal of South Korea as a society. Our aim with the research was to see how SouthKorean popular culture is portrayed in Swedish journalism and to investigate whetherthe Swedish presentation of South Korean popular culture also can be used to shareperspectives regarding societal standards, and how popular culture is used engagediscussions about South Korea as a society. LÄS MER