Sökning: "Senah Abou Taha"

Hittade 1 uppsats innehållade orden Senah Abou Taha.

  1. 1. The Impact of Relationship Quality on Adoption Barrier Evaluation - An Explorative Study on B2B Networks for Commercialization

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Kerstin Nagl; Senah Abou Taha; [2019]
    Nyckelord :Relationship Marketing; Relationship Quality; Radical Innovation; Adoption Barrier Evaluation; Surrogate Buyer; Business and Economics;

    Sammanfattning : In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. LÄS MER