Sökning: "Send Outs"

Hittade 3 uppsatser innehållade orden Send Outs.

  1. 1. Predicting Marketing Churn Using Machine Learning Models

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistik

    Författare :Mikael Ahlin; Felix Ranby; [2019]
    Nyckelord :;

    Sammanfattning : For any organisation that engages in marketing actions there is a need to understand how people react to communication messages that are sent. Since the introduction of General Data Protection Regulation, the requirements for personal data usage have increased and people are able to effect the way their personal information is used by companies. LÄS MER

  3. 2. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Linnea Olsson; [2018]
    Nyckelord :Marketing Communication;

    Sammanfattning : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. LÄS MER

  4. 3. Personal data and direct marketing : Coase Theorem on EU Directive 95/46/EC

    Magister-uppsats, Ekonomiska institutionen

    Författare :Tobias Edberg; [2000]
    Nyckelord :Economics; Personal Data; Bundles of Rights; Direct Marketing; Send Outs; Externalities; Privacy; crowding effect; sorting cost; Coase Theorem; Zoning; Information Broker; Consent; Nationalekonomi;

    Sammanfattning : The right to personal data is compared with the right to land. The concept of rights may be regarded as bundles of rights of which the right to use of scarce resources, the right to exclude and the right transfer rights are the most important ones. LÄS MER