Sökning: "Sensory Cues in Offering Experiences"

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  1. 1. How do sensory cues and trust affect the customer experience? : A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry

    Master-uppsats, Institutionen för marknadsföring (MF)

    Författare :Miralem (published under the name Miralem Hasanovic) Helmefalk; [2013]
    Nyckelord :Experience; Trust; Sensory Marketing; Sensory Cues in Offering Experiences; Nightclubs; Five Senses; Swedish restaurant industry.;

    Sammanfattning : Title How do sensory cues and trust affect the customer experience?, A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry Author Miralem Hasanovic Tutor Soniya Billore Examiner Sarah Philipson Course Marketing Master Programme, Advanced, Spring 2013, Master thesis, 30 ETCS Keywords Experience, Trust, Sensory Marketing, Sensory Cues in Offering Experiences, Nightclubs, Five Senses, Swedish restaurant industry. Purpose Purpose is to investigate the relationships between sensory marketing, trust and experience in nightclubs. LÄS MER