Sökning: "Serena Williams"
Hittade 2 uppsatser innehållade orden Serena Williams.
1. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to itMagister-uppsats, Uppsala universitet/Institutionen för ABM
Sammanfattning : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. LÄS MER
- Kandidat-uppsats, Lunds universitet/Genusvetenskapliga institutionen; Lunds universitet/Institutionen för service management och tjänstevetenskap
Sammanfattning : In this thesis it is discussed how the representation of Serena Williams in media can be understood through the lens of black feminist thought. Furthermore it is argued how the same image can be understood as empowering and oppressive. LÄS MER