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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it

   Magister-uppsats, Uppsala universitet/Institutionen för ABM

   Författare :Nadim Herbert; [2020]
   Nyckelord :Woke-Washing; Nike; Serena Williams; Colin Kaepernick; Marketing; Twitter;

   Sammanfattning : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing   campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. LÄS MER

3. 2. Bilden av Serena Williams: en studie av medias porträttering av världens bästa tennisspelare.

   Kandidat-uppsats, Lunds universitet/Genusvetenskapliga institutionen; Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Fanny Lundgren; [2016]
   Nyckelord :svarthet; kropp; femininitet; maskulinitet; Serena Williams; Social Sciences;

   Sammanfattning : In this thesis it is discussed how the representation of Serena Williams in media can be understood through the lens of black feminist thought. Furthermore it is argued how the same image can be understood as empowering and oppressive. LÄS MER