Sökning: "Sergej Sevcenko"

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1. 1. Internet Privacy : A look into the construct of Privacy Knowledge

   Magister-uppsats, IHH, Marketing and Logistics

   Författare :Michael Nordström; Sergej Sevcenko; [2012]
   Nyckelord :Privacy; Privacy Concern; Privacy Knowledge; Social Media; Computer Knowledge; Internet Knowledge; Regulation Awareness;

   Sammanfattning : Background:                With the increasing use of personalized marketing and the increasing ability to collect information on consumers, the consumers’ concern of privacy is increasing. Therefore it is important to understand what effects privacy concern, and how marketers can minimize this concern. LÄS MER