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1. 1. Comparative Study of Industry and Resource-Based Approaches to Strategy: The case of managerial education industry in Sweden

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Dmitri Titov; Sergiy Protsiv; [2006]
   Nyckelord :Strategy; Managerial education; IO; RBV;

   Sammanfattning : The primary aim of our research was to compare the results derived from two different approaches to strategy analysis: industry analysis (outside-in) vs. resource-based view (inside-out). We have chosen this topic because all the previous research dealt with this issue only on theoretical level. LÄS MER