Sökning: "Serive"

Hittade 2 uppsatser innehållade ordet Serive.

  1. 1. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry

    Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Pontus Öström; Emil Fröyset; [2020]
    Nyckelord :Serive; Customer value; Value proposition; Customer perspective; Maritime industry; Service; Kundvärde; Värdeerbjudanden; Kundperspektiv; Maritim industri;

    Sammanfattning : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. LÄS MER

  3. 2. P3 Dystopia: När havet kommer : en retorisk analys

    Kandidat-uppsats, Högskolan i Gävle/Media- och kommunikationsvetenskap

    Författare :Anna-Karin Berglund; Malin Nguyen; [2019]
    Nyckelord :climate change; media rhetoric; ris communication; sea level rise; storytelling;

    Sammanfattning : According to the IPCC sea levels can rise by up to one meter in the next century and maybe even more depending on both individual lifestyle choices and policy making on a societal level. An episode from the Swedish Rafio P3's podcast series, P3 Dystopia, has been investigated as a communication effort to spread knoowledge about the climate issue and its consequences. LÄS MER