Sökning: "Service Co-creators"

Hittade 4 uppsatser innehållade orden Service Co-creators.

  1. 1. Turisters upplevelser av servicemöten : En turismvetenskaplig studie om digitaliseringens påverkan på servicemöten

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Elvira Berglund; Elise Åhlberg; [2022]
    Nyckelord :Digitization; Digital tools; Information and Communication technology; Service encounter; Service Management; Digitalisering; digitala verktyg; informations- och kommunikationsteknik; Servicemöte; Serviceförvaltning;

    Sammanfattning : Denna uppsats fokuserar på att undersöka vilken påverkan digitaliseringen har på servicemöten inom turismrelaterade verksamheter och vilken betydelse eventuella förändringar av digitalisering har för besökares upplevelser av service. Studien ämnar också att få svar på hur servicemöten har förändrats i takt med digitaliseringen, vilka digitala verktyg som används inom turismverksamheter samt hur förändringar som en följd av digitaliseringen har påverkat besökares upplevelser av servicemöten. LÄS MER

  3. 2. Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Frida Bergquist Olsson; Hanna Dahl; [2021]
    Nyckelord :Digital marketing; AI Marketing; AI-based decision aids; Service-Dominant Logic; Value co-creation; Value co-destruction; Consumer value;

    Sammanfattning : In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. LÄS MER

  4. 3. DEVELOPING ORGANIZATIONAL DYNAMIC CAPABILITIES IN PROJECT-BASED INTEGRATED SOLUTION : A Study of Servitization in Chinese Water Treatment Industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Hong Xiang Shao; [2019]
    Nyckelord :Performance; Dynamic Capabilities; Micro-foundations; Mechanisms; Project-based integrated solution; Project Manager; Service Providers; Service Co-creators;

    Sammanfattning : Manufacturing firms seeking to create and extend competitive advantage are striving to include more services into their offerings. Meanwhile, there are research gaps such as how frontline service providers influence organizational dynamic capabilities and how organizational dynamic capabilities can be developed in servitization need to be systematically studied and explicitly explained. LÄS MER

  5. 4. Language learning and motivation

    Master-uppsats, Industridesign

    Författare :Kajsa Davidsson; [2013]
    Nyckelord :SFI; integration; language learning; cultural diversity; digital tools;

    Sammanfattning : In this essay I present the process, learnings and final results of my master project. The project focuses on the education Swedish for immigrants, SFI, and how design can play a role in improving the education to better meet the needs of the learners and become more of a step towards inclusion. LÄS MER