Sökning: "Service Dominant Logic"

Visar resultat 1 - 5 av 100 uppsatser innehållade orden Service Dominant Logic.

  1. 1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Nyckelord :Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Sammanfattning : The rapid and constant changes taking place in the modern business world together with an increased globalcompetition is making it more urgent for companies to introduce innovative offerings at a faster pace.Purchasing decisions by customers are not solely based on function anymore, there is an increasing demandfor intuitive and seamless experiences from the products and services that they interact with. LÄS MER

  2. 2. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Nyckelord :Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Sammanfattning : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. LÄS MER

  3. 3. Shared Mobility As A Socio-Technical System : An investigation of the mobility system in Augsburg

    Master-uppsats, Jönköping University/IHH, Centre for Information Technology and Information Systems (CenITIS)Jönköping University/IHH, Informatik

    Författare :Wiebke Lena Henke; [2020]
    Nyckelord :shared mobility system; socio-technical system; experience ecosystem; Augsburg; Mobil-Flat;

    Sammanfattning : A major shift in our society is the one from a goods-dominant logic to a service-dominant one. Ownership becomes less important, while services from the area of sharing economy experience a rising demand. Municipalities and private companies are adapting and different shared mobility systems are emerging from their pursuit of new forms of mobility. LÄS MER

  4. 4. Supportrar, en tillgång eller risk? : En kvalitativ studie om ishockeysupportrars medverkan i värdeskapande och värdeförstörande aktiviteter

    Magister-uppsats, Karlstads universitet; Karlstads universitet

    Författare :Axel Almqvist; Andreas Alfredsson; [2020]
    Nyckelord :Value co-creation; value co-destruction; supporters; Samskapande av värde; samförstörelse av värde; supportrar;

    Sammanfattning : Within sports, supporters are an essential actor for how the experience at the stadiums will turn out during games. They are the primary customers while also being a part of the experience for everyone else consuming the sport. LÄS MER

  5. 5. Stävan efter känslan : Ökad upplevelseekonomi genom interaktiva & fysiska omgivningsdimensioner i servicelanskapet

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Claire Schlichter; Malin Lind; [2020]
    Nyckelord :Servicescape; experience economy; physical environment dimensions; interactive environmental dimensions; sensory marketing; lifestyle hotels; emotional reactions; Servicelandskap; upplevelseekonomi; fysiska omgivningsdimensioner; interaktiva omgivningsdimensioner; sinnesmarknadsföring; livsstilshotell; emotionella reaktioner;

    Sammanfattning : Vikten av de fysiska och interaktiva omgivningsdimensionerna i servicelandskapet på livsstilshotell har omvärderats. Bakgrunden till detta beror på det pågående skifte som fortgått under en längre tid av den varudominanta logiken till den servicedominanta logiken. LÄS MER