Sökning: "Service Management internal marketing"

Visar resultat 1 - 5 av 59 uppsatser innehållade orden Service Management internal marketing.

1. 1. Kan vi lita på ett Premium Fashion företags hållbarhetsarbete?

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Sara Perlman; Filippa Waldenström Bjørn; [2023]
   Nyckelord :Keywords: Sustainability; Green Marketing; Legitimacy; Institutional Organisation; Corporate Social Responsibility; Certifications; Premium Fashion Company; Business and Economics;

   Sammanfattning : Translated title: Can We Trust a Premium Fashion Company's Sustainability Work?: A Qualitative Study on a Premium Fashion Company in Germany and How Their Sustainability Work Permeates Through the Whole Company. University/programme: Lund University, Service Management - Retail Course: KSMK65, Service Management: Bachelor's Degree Essay, 15 credits Authors: Filippa Waldenström Bjørn and Sara Perlman Supervisor: Ola Thufvesson (Department of Service Management and Service Studies) Number of pages: 61 Purpose: The thesis aims to study and analyse a German Premium Fashion Company and its sustainability work, how they implement sustainability, and how its sustainability work permeates through the company. LÄS MER

3. 2. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Sejin Hahn; Sarafat Hossain; [2021]
   Nyckelord :Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Sammanfattning : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. LÄS MER

4. 3. Vart tog det lokala bankkontoret vägen? : En kvalitativ fallstudie på svenska storbankers förändrade kundhanteringsprocesser under Covid-19-pandemin

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Jonathan Yamin; Natalie Hultman; [2021]
   Nyckelord :Customer loyalty; Banks; Trust; Customer Relationship Management; e-CRM; Covid-19; Pandemic; Digitalization; Satisfaction; Relationship marketing; Profitability.; Kundlojalitet; Banker; Förtroende; CRM; e-CRM; Covid-19; Pandemi; Digitalisering; Tillfredsställelse; Relationsmarknadsföring; Lönsamhet.;

   Sammanfattning : Under Covid-19-pandemin har svenska storbanker tvingats digitalisera en stor del av sina verksamheter, för att klara av kundernas förändrade behov. I denna studie undersöks hur svenska storbanker har förändrat sina kundorienterade processer under pandemin. LÄS MER

5. 4. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Amanda Edlund; Evelynne Geiger; [2020]
   Nyckelord :Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

   Sammanfattning : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. LÄS MER

7. 5. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Celina Johansson; [2020]
   Nyckelord :Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

   Sammanfattning : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. LÄS MER