Sökning: "Service and Relationship management and marketing"

Visar resultat 1 - 5 av 110 uppsatser innehållade orden Service and Relationship management and marketing.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Rasmus Jämterud; Henrik Widell; [2024]
   Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

3. 2. CRM : En kvalitativ undersökning om hur tjänsteföretag med högengagemangsprodukter bedömer konsekvenser av implementering av CRM

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Natnael Koreri; Rimon Mansouri; [2022]
   Nyckelord :;

   Sammanfattning : With the digitalization and the technological innovations that have paved the way for new participants to establish themselves in the market, there has been high competition inmarkets. This has led to an increased customer awareness among companies that now increasingly value long-term relationships. LÄS MER

4. 3. Examining the factors contributing to third-party logistics companies’ growth in Sweden

   Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

   Författare :Gorpudolo Seleweyan; [2022]
   Nyckelord :Third-party Logistics 3PL ; Ordinary Least Square OLS ; Swedish Transport Market; Company Growth; Content Analysis; Technology;

   Sammanfattning : The evolution of third-party logistics has sparked much academic interest over the years, with researchers looking at how the industry has grown and the factors that have contributed to it. The primary goal of this thesis is to examine the factors that have driven third-party logistics companies’ growth in Sweden for eighteen years (2002–2020). LÄS MER

5. 4. Förändrade konsumentbeteenden till följd av coronapandemin : En kvantitativ studie ur ett konsumentperspektiv baserad på dagligvaruhandeln

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Julia Haglund; Felicia Lavesson; [2021]
   Nyckelord :Corona pandemic; grocery trade; choice of grocery chain; e-commerce; consumer behaviour; younger generation; older generation; Coronapandemi; dagligvaruhandel; val av dagligvarukedja; e-handel; konsumentbeteende; yngre generationen; äldre generationen;

   Sammanfattning : I slutet av 2019 upptäcktes ett nytt och okänt virus i staden Wuhan i Kina. Det visade sig vara mycket smittsamt och i början av 2020 hade tusentals människor runt om i världen drabbats av viruset. Utbrottet av coronapandemin har inneburit och innebär än idag stora förändringar för både individer och företag. LÄS MER

7. 5. Customers perception of Artificial Intelligence as Chatbots in CRM

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Elsa Kuylenstierna; Hanna Trägårdh; [2021]
   Nyckelord :CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

   Sammanfattning : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. LÄS MER