Sökning: "Service intangibility"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Service intangibility.

  1. 1. Assessing the value of advice : Evaluation approaches of small management consulting firms

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Niklas Grufman; Cornelia Larker; [2020]
    Nyckelord :Management consulting; Evaluation; Knowledge Intensive Services; Customer satisfaction; Relationship management; Performance-based pricing;

    Sammanfattning : Whilst utilization of management consulting services has become an integral part of the contemporary economy and functioning of many organizations, intangibility leaves clients unable to predict or objectively assess the values created in consulting engagements. According to scholars, attempts to counteract the principal-agent related risks of opportunism and divergent incentives are expected to increase following higher competition, consumer awareness and anticipated increased demand for performance-based pricing. LÄS MER

  3. 2. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Hanna Fahlberg; [2019]
    Nyckelord :Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Sammanfattning : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). LÄS MER

  4. 3. Geniet gör vad det måste - talangen gör vad den kan (En studie om hur the Big Four påverkas av att klienter formaliserar inköp av konsulttjänster)

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Gustav Flink; Jimmy Lindfors; [2016]
    Nyckelord :Consulting; Formalization; Commoditization; Sales process; The Big Four;

    Sammanfattning : The client-consultant relationship is a central aspect of the consultancy work. Given the intangibility of the consultancy service, previous literature mainly focuses on how value is created by uncertainty reduction in the client - consultant relationship. LÄS MER

  5. 4. Means-end value assessment

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska högskolan

    Författare :Jonatan Westergren; Jonathan Hilborn; [2014]
    Nyckelord :;

    Sammanfattning : Services are intangible in their nature. When product oriented companies seeks to expand their industrial offerings with services they encounter many problems, one of which is the challenge of selling these intangible services. The sales team needs to be able to show the value of the service in order to successfully reach out to the customers. LÄS MER

  7. 5. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Katrina Dietrich; Giorgos Angelakis; [2014]
    Nyckelord :International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

    Sammanfattning : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. LÄS MER