Sökning: "Service marketplace"

Visar resultat 1 - 5 av 62 uppsatser innehållade orden Service marketplace.

  1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Zeeb Hala; To Quan Luu; [2023]
    Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER

  3. 2. Lokala plattformar i en global värld : En kvalitativ studie om upplevd trovärdighet på delningsplattformar

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Leo Årebrand Lindkvist; Gabriel Miiro; [2023]
    Nyckelord :Lokala plattformar; delningsplattformar; kvalitativ studie; upplevd trovärdighet; UX; UI; användarupplevelse; gränssnitt; digital medieproduktion; think-aloud; användartest; användarintervju;

    Sammanfattning : Through digital sharing platforms users can rent, exchange, rideshare and sell items without having to go to a physical marketplace. Although these sharing platforms have global reach, they don’t provide services in smaller cities, towns, and villages. LÄS MER

  4. 3. Shifting Gears: Entering the Automotive Vertical

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Tobias Anderberg; Axel Svensson; [2023]
    Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

  5. 4. Evaluating and Designing an Engaging Mobile Application Feed by Using Persuasive Design

    Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologi; Lunds universitet/Certec - Rehabiliteringsteknik och Design

    Författare :Emma Franzon; Joanna Liljedahl Hildebrand; [2022]
    Nyckelord :User-Centred Design; Usability Testing; Usability Evaluation; Vestiaire Collective; Circular Marketplace; Persuasive Technology; Technology and Engineering;

    Sammanfattning : Modeindustrin är en av de främst bidragande faktorerna till människors koldioxidutsläpp. Följaktligen har efterfrågan på second-hand ökat och marknaden har agerat därefter. Ett företag som tillhandahåller denna tjänst är Vestiaire Collective, som erbjuder en second-hand-applikation online för märkesvaror. LÄS MER

  7. 5. Using Business Networks in the Internationalization Process for Small and Medium Enterprises

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Axel Widén; Carl Sandsten; [2022]
    Nyckelord :Internationalization Process; Business Networks; Relationship Commitment; SME; Internal Stimuli; External Stimuli; Entry Mode; Soft Service Firms.;

    Sammanfattning : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). LÄS MER