Sökning: "Service marknadsföring future"

Visar resultat 21 - 25 av 97 uppsatser innehållade orden Service marknadsföring future.

1. 21. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

   Master-uppsats, KTH/Energiteknik

   Författare :Albert Petersson; [2020]
   Nyckelord :;

   Sammanfattning : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. LÄS MER

3. 22. Digital utveckling av Folkuniversitetets uppdrag Stöd och Matchning : En kvalitativ studie om Folkuniversitetets uppdrag Stöd och Matchning inför Arbetsförmedlingens reform

   Kandidat-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Jack Gilberg; [2020]
   Nyckelord :change; competence development; digitization; folkuniversitetet; marketing; process improvement; digitalisering; förändring; folkuniversitetet; kompetensutveckling; marknadsföring; processförbättring;

   Sammanfattning : This study is interesting because it highlights an imminent problem for the labor market and how Folkuniversitetets mission Support and Matching can prepare for the future labor market. The study was conducted on Folkuniversitetets assignment Support and Matching (in short STOM) in the regions of Stockholm and Sörmland. LÄS MER

4. 23. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
   Nyckelord :E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

   Sammanfattning : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. LÄS MER

5. 24. Digital is the new normal : -      The effects of Digitalization on the IKEA organization in Digitally Advanced Markets

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Tobias Haraldsson; David Johansson; Måns Lilja; [2020]
   Nyckelord :Digitalization; Digitalisering;

   Sammanfattning : Digitalization has transformed our society and reshaped the way that people live their life. It has affected our personal lives but also created a new business climate which most companies have embraced in order to survive. IKEA are one of many companies which have decided to embark on a digital journey and re-shape their business strategy. LÄS MER

7. 25. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
   Nyckelord :eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

   Sammanfattning : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. LÄS MER